Masterclass 1. Reaching Product-Market fit
Masterclass 2. Determining the right timing
Masterclass 3. Building a robust financial model
Masterclass 4. Proving the business model
Masterclass 5. Protecting the business
Masterclass 6. Assembling the right team
Masterclass 1. Reaching Product-Market fit
22nd Jan
Objectives:
- Identify areas of risk, understand how to track and manage
- Understand Product Market Fit and outline the journey to get there
- Focus on stakeholders, customers, beneficiaries; hypotheses around their profiles
- Appreciate Value Proposition
Outcomes:
- Solid understanding of start-up risk from multiple perspectives
- Motivated to get to real PMF
- Competently able to articulate the Value Proposition for all stakeholders
Masterclass 2. Determining the right timing
5th Feb
Objectives:
- Consider the impact of the Business Model Environment
- Calculate the size of the opportunity
- Analyse the competitive landscape
- Identify your competitive advantage
Outcomes:
- Motivated to do a deep and focused analysis of the landscape
- Competently able to articulate why the timing is right
Masterclass 3. Building a robust financial model
19th Feb
Objectives:
- Identify the key drivers behind your business model and the assumptions you are making around these
- Understand the key metrics associated with your financial model
- Gain insight into how to build a financial model and what it needs to contain
Outcomes:
- Motivated to build a robust financial model, based on validated assumptions
- Understanding of the significance of financial metrics
Masterclass 4. Proving the business model
6th March
Objectives:
- Consider your Routes to Market and the activities and resources required
- Understand the necessity of building a sales pipeline and how to go about it
- Appreciate how to measure sales efficacy
Outcomes:
- Motivated to get out of the office and start qualifying the pipeline and making sales
- Motivated to start tracking progress with real metrics and data
Masterclass 5. Protecting the business
20th March
Objectives:
- Introduce important topics for consideration with respect to governance, IPR, legals in formation and investment
- Introduce the idea of the data room for investors
- Become familiar with various sources of funding and various instruments used
Outcomes:
- Awareness, knowledge and appreciation of the subject areas covered and of the potential pitfalls with respect to governance, IP and investment legals
Masterclass 6. Assembling the right team
3rd April
Objectives:
- Be aware of your own psychological make-up and that of your team. Understand the different types of motivation that applies to different people.
- Appreciate the key roles of the CEO and
- Be aware of the challenges relating to recruitment, retention and motivation of a fast-growing team.
Outcomes:
- Motivated to plan carefully for building the founding and executing teams
- Awareness of employee-based challenges and potential pitfalls
