Furthr Masterclass

 Apr 17th, May 8th & May 22nd

Objectives:

• Identify areas of risk, understand how to track and manage
• Understand Product Market Fit and outline the journey to get there
• Focus on stakeholders, customers, beneficiaries; hypotheses around their profiles
• Appreciate Value Proposition

Outcomes:

• Solid understanding of start-up risk from multiple perspectives
• Motivated to get to real PMF
• Competently able to articulate the Value Proposition for all stakeholders

 May 2nd

Objectives:

• Consider the impact of the Business Model Environment
• Calculate the size of the opportunity
• Analyse the competitive landscape
• Identify your competitive advantage

Outcomes:

• Motivated to do a deep and focused analysis of the landscape
• Competently able to articulate why the timing is right

 June 5th

Objectives:

• Identify the key drivers behind your business model and the assumptions you are making around these
• Understand the key metrics associated with your financial model
• Gain insight into how to build a financial model and what it needs to contain

Outcomes:

• Motivated to build a robust financial model, based on validated assumptions
• Understanding of the significance of financial metrics

April 17th & June 19th

Objectives:

• Consider your Routes to Market and the activities and resources required
• Understand the necessity of building a sales pipeline and how to go about it
• Appreciate how to measure sales efficacy

Outcomes:

• Motivated to get out of the office and start qualifying the pipeline and making sales
• Motivated to start tracking progress with real metrics and data

May 2nd & July 3rd

Objectives:

• Introduce important topics for consideration with respect to governance, IPR, legals in formation and investment
• Introduce the idea of the data room for investors
• Become familiar with various sources of funding and various instruments used

Outcomes:

• Awareness, knowledge and appreciation of the subject areas covered and of the potential pitfalls with respect to governance, IP and investment legals

May 15th & July 17th

Objectives:

• Be aware of your own psychological make-up and that of your team. Understand the different types of motivation that applies to different people.
• Appreciate the key roles of the CEO and
• Be aware of the challenges relating to recruitment, retention and motivation of a fast-growing team.

Outcomes:

• Motivated to plan carefully for building the founding and executing teams
• Awareness of employee-based challenges and potential pitfalls